Toronto, Ontario – Advanced Utility Systems, a leading provider of utility customer information and billing solutions, welcomes Tatiana Rojas as an Enterprise Sales Representative.
Based in the Tampa Bay Area, Florida, Tatiana has more than 20 years of experience in technical sales, software solutions, manufacturing technology, and SaaS. Her background includes consultative sales, product demonstrations, partner development, and helping organizations use technology to address complex operational challenges.
In her new role, Tatiana will work with utility organizations across North America to understand their workflows, identify challenges, and determine how Advanced solutions can support their operations.
“Tatiana brings an impressive combination of technical expertise, sales leadership, and customer-focused problem solving,” said Yusuf Jiwajee, VP of Sales and Marketing. “Her experience helping organizations navigate operational challenges and adopt new technologies makes her an excellent addition to our team.”
Throughout her career, Tatiana has generated more than $14 million in software sales across international manufacturing markets, built a regional distribution business from the ground up, and developed AI-powered tools and dashboards designed to help organizations make faster, better-informed business decisions. Her experience spans technical B2B software, manufacturing, CAD/CAM solutions, industrial technologies, and SaaS platforms.
For Tatiana, successful sales start with understanding how a customer works and building a relationship that lasts beyond the initial purchase.
“I don’t believe in simply selling a product and walking away,” said Tatiana. “I want our clients to know they have a partner who listens, understands their challenges, and is committed to helping them achieve real, measurable value from their technology investments.”
That philosophy, along with the flexibility of its solutions, is part of what attracted her to Advanced Utility Systems.
“Advanced is the heavyweight in this space, but what really stood out to me is how open the platform is,” said Tatiana. “The ability to integrate with external tools and APIs allows us to help utilities build solutions that truly fit their operations rather than forcing them into a one-size-fits-all approach.”
Tatiana looks forward to helping utilities navigate changing technology needs and increasing operational demands while finding practical ways to get more from their technology investments.
Outside of work, Tatiana enjoys spending time with family, playing music, experimenting with Latin American cuisine, swimming, and cycling.
Please join us in welcoming Tatiana Rojas to Advanced Utility Systems.
