How AI Is Revolutionizing Utility Customer Service

Kathy DeGlandon on August 27, 2025

Imagine a world where your utility company anticipates your needs and provides seamless, personalized service at every touchpoint. This idea is no longer a distant dream but a reality, thanks to the transformative power of artificial intelligence (AI).

AI has emerged as a transformative force across various industries in recent years, and the utilities sector is no exception. AI is revolutionizing customer service for utilities by enhancing efficiency, improving customer satisfaction, and driving engagement through innovative solutions.

Enhancing Efficiency with AI

One of the most significant benefits of AI in customer service for utilities is the enhancement of operational efficiency. AI-powered platforms streamline billing and payment processes, reducing the need for manual intervention and minimizing errors. By integrating AI into your Customer Information and Utility Billing System, you can offer various payment options, including text, web, IVR, and voice assistants, making it easier for customers to pay their bills on time.

AI in Utility Customer Service

Improving Customer Satisfaction

AI’s ability to analyze vast amounts of data allows utilities to offer personalized and proactive customer service. AI can predict customer needs and provide tailored recommendations, enhancing the overall customer experience. In the not-to-distant future, AI will analyze historical usage data, weather patterns, and call patterns to detect unusual consumption spikes and send proactive notifications to customers, explaining the likely causes and offering solutions.

Driving Customer Engagement

AI is also a powerful tool for driving customer engagement in the utilities sector. AI and digitalization are revolutionizing the way utilities manage and optimize their operations. By leveraging AI, utilities can offer more engaging and interactive customer experiences, such as personalized energy usage insights and recommendations for energy-saving measures.

Moreover, AI-driven platforms provide utilities with the tools to engage customers through multiple channels, including email, text, and phone. This multi-channel approach ensures that customers receive timely reminders and notifications, helping them stay on top of their bills and reducing the likelihood of missed payments.

What’s Next for AI in Utility Customer Services?

AI is undoubtedly revolutionizing customer service for utilities, offering numerous benefits such as enhanced efficiency, improved customer satisfaction, and increased engagement. By adopting AI-powered solutions, utilities can transform their customer service operations and deliver a superior experience to their customers. As AI continues to evolve, its impact on the utilities sector will only grow, paving the way for a more efficient and customer-centric future.

Curious about how AI is revolutionizing utility customer service? Contact our sales team today.

Reasons to Adopt Cloud-based CIS/UB in the Changing Utility Landscape

Kathy DeGlandon on July 23, 2025

In today’s fast-paced digital world, utilities face the challenge of staying competitive while meeting ever-evolving customer expectations. Traditional on-premise systems are becoming outdated, and a more flexible, scalable, and secure solution is more pressing than ever. Enter cloud-based CIS/UB—the future of utility management.

Imagine a system that not only reduces costs but also scales effortlessly with your business needs. A cloud-based CIS/UB offers this and more. Utilities can significantly reduce hardware, maintenance, and upgrade expenses by moving to the cloud. Traditional systems require hefty upfront investments and ongoing costs, whereas cloud-based solutions operate on a subscription model, allowing you to pay only for what you use.

But the benefits don’t stop there. Cloud-based CIS/UB platforms are designed to be inherently scalable, making adjusting resources based on demand easy. This flexibility is particularly beneficial for utilities experiencing growth or seasonal fluctuations in usage. With a cloud-based system, you can quickly scale up or down without the need for significant capital investments.

cloud-based CIS/UB

What Is a Cloud-based CIS/UB?

A cloud-based CIS/UB is a system hosted on remote servers, accessible via the Internet, that manages customer information, billing, and other utility operations. Unlike traditional on-premise systems, cloud-based CIS/UB offers flexibility, scalability, and enhanced security.

9 Key Reasons to Adopt Cloud-based CIS/UB

  1. Cost Efficiency: Moving to a cloud-based CIS/UB can significantly reduce hardware, maintenance, and upgrade costs. Traditional on-premise systems require substantial upfront investments and ongoing expenses for physical infrastructure and IT support. In contrast, cloud-based solutions operate on a subscription model, allowing utilities to pay only for the services they use.
  2. Scalability and Flexibility: Cloud-based CIS/UB platforms are inherently scalable, making adjusting resources based on demand easy. This flexibility is particularly beneficial for utilities experiencing growth or seasonal fluctuations in usage. Utilities can quickly scale up or down with a cloud-based system without significant capital investments.
  3. Enhanced Security: Security is a top priority for utilities handling sensitive customer data. Cloud-based CIS/UB providers invest heavily in advanced security measures, including encryption, multi-factor authentication, and regular security audits. These measures ensure that customer data is protected against breaches and cyber threats.
  4. Improved Customer Experience: A cloud-based CIS/UB enables utilities to offer a more personalized and responsive customer experience. Features like real-time data access, automated notifications, and self-service portals empower customers to manage their accounts more efficiently. This level of service can lead to higher customer satisfaction and loyalty.
  5. Operational Efficiency: Cloud-based systems streamline operations by automating routine tasks and integrating with other utility management tools. This integration reduces manual processes, minimizes errors, and enhances overall efficiency. Utilities can focus more on strategic initiatives rather than day-to-day administrative tasks.
  6. Disaster Recovery and Business Continuity: Cloud-based CIS/UB solutions offer robust disaster recovery capabilities. Data is regularly backed up and stored in multiple locations, ensuring utilities can quickly recover from disruptions. This resilience is critical for maintaining continuous service and protecting against data loss.
  7. Regulatory Compliance: Utilities must comply with various regulatory requirements related to data management and privacy. Cloud-based CIS/UB providers stay up-to-date with the latest regulations and implement necessary compliance measures, ensuring that utilities meet legal obligations without the burden of managing compliance internally.
  8. Advanced Features and Integration: Modern cloud-based CIS/UB solutions offer advanced features such as AI and machine learning for predictive analytics, process automation, and enhanced customer relationship management (CRM) capabilities. These features can significantly improve operational efficiency and customer satisfaction.
  9. Addressing the “Cap-Gap”: The transition from on-premise to cloud-based CIS can bridge the ‘Cap Gap’—the disparity between the capabilities of cloud and on-premise systems. Cloud CIS/UB offers greater agility, scalability, and accessibility, which are crucial for modern utilities.

The Future of Utility Management

As technology advances, adopting cloud-based CIS/UB will become increasingly essential for utilities. Embracing this change not only future-proofs utility operations but also positions them to meet the evolving needs of their customers.

In conclusion, adopting a cloud-based CIS offers numerous benefits, including cost efficiency, scalability, enhanced security, and improved customer experience. Utilities that make this transition will be better equipped to navigate the changing technological landscape and deliver superior customer service.

Looking to switch to the cloud? Schedule a demo with our sales team today!

Why Personalized Video Engagement Is the Future of Customer Experiences

Kathy DeGlandon on June 25, 2025

Personalized Video Engagement Is the Future of Customer Experiences

In today’s digital age, standing out in a sea of content is more challenging than ever. Customers are bombarded daily with countless messages, making it crucial for businesses to find innovative ways to capture and retain their attention. Enter SmartVX, personalized video engagement—a game-changer in reaching and engaging your utility customers.

What is Personalized Video Engagement?

Personalized video engagement involves creating videos tailored to individual viewers, addressing them by name, and referencing their utility billing account information from CIS Infinity to give them information when and where they need it. This approach transforms generic content into a powerful tool for building meaningful customer connections.

Personalized Video Engagement

The Benefits of Personalized Video Engagement

  1. Breaking Through the Noise: Personalized videos cut through the clutter of generic email, direct mail, and website portals. By addressing viewers directly, these videos capture attention more effectively than direct mail, email or bill inserts.
  2. Higher Engagement Rates: Personalized videos boast higher open and click-through rates compared to traditional emails. They make viewers feel valued and understood, which drives engagement.
  3. Enhanced Customer Satisfaction: Videos can simplify complex information, making it easier for customers to understand products, services, or changes in billing. This clarity reduces frustration and improves overall satisfaction.
  4. Increased Retention and Loyalty: By creating a more personalized experience, utilities and municipalities can foster stronger customer relationships, leading to higher customer satisfaction scores.

The Future of Customer Experiences

As technology continues to evolve, the potential for personalized video engagement will only grow. Businesses that embrace this trend will be better positioned to meet the demands of modern consumers, who increasingly expect tailored, relevant, and engaging content.

In conclusion, personalized video engagement is not just a trend—it’s the future of customer experiences. By leveraging this powerful tool, businesses can create deeper connections, drive higher engagement, and ultimately foster greater customer satisfaction.

Want to learn more about personalized video engagement? Contact our sales team for a demonstration.

What to Look for in a Customer Information Utility Billing Software

Kathy DeGlandon on May 28, 2025

Selecting the right customer information utility billing software is crucial for utilities aiming to streamline operations, improve customer service, and ensure accurate billing. With numerous options available, it can be challenging to determine which software best meets your needs. Here are key features and considerations to help you make an informed decision.

Ten Key Features to Look for in a Customer Information Utility Billing Software

1. User-Friendly Interface

A user-friendly interface is essential for efficient operation in customer information utility billing software. Look for software that offers an intuitive dashboard, customizable layouts, and easy navigation. This ensures that your customer service representatives (CSRs) can quickly access and manage customer information, reducing handling time and improving service quality.

2. Comprehensive Billing Capabilities

Your software should support a wide range of billing scenarios, including metered and non-metered services, multi-service billing, and flexible rate structures. This flexibility allows you to accommodate various billing needs, from electricity and water to gas and waste management.

3. Integration and Compatibility

Ensure the software integrates seamlessly with other systems, such as GIS, meter data management, and mobile work management. This integration enhances data accuracy and operational efficiency by allowing different systems to communicate and share information effortlessly.

4. Customer Information Utility Billing Software Cloud-Based Solutions

Cloud-based utility billing systems offer several advantages, including scalability, cost savings, and enhanced security. These systems eliminate the need for on-premises hardware, reduce maintenance costs, and provide robust disaster recovery capabilities.

5. Customer Self-Service Portals

Modern customers expect self-service options. Look for software that includes customer portals where users can view and pay bills, track usage, and manage their accounts online. This feature improves customer satisfaction and reduces the workload on your CSRs.

customer information and utility billing software

6. Advanced Reporting and Analytics

Effective utility billing software should offer comprehensive reporting and analytics tools. These tools help you monitor key performance indicators (KPIs), identify trends, and make data-driven decisions. Look for software that provides customizable reports and dashboards.

7. Automation and Workflow Management

Automation features can significantly enhance productivity by streamlining repetitive tasks such as bill generation, payment processing, and delinquent account management. Workflow management tools help ensure that processes are followed consistently and efficiently.

8. Security and Compliance

Data security is paramount. Choose software that prioritizes data protection through encryption, regular security updates, and compliance with industry standards. With these features, you’ll safeguard sensitive customer information against breaches.

9. Scalability and Flexibility

Your chosen software should be scalable to accommodate growth and adaptable to changing business requirements. This flexibility ensures that the system can evolve with your utility’s needs without requiring significant overhauls or replacements.

10. Customer Support and Training

Reliable customer support and comprehensive training resources are essential for a smooth implementation and ongoing operation. Ensure that the software provider offers robust support services and training programs to help your team get the most out of the system.

Choosing the right customer information utility billing software involves evaluating various features and capabilities to ensure it meets your utility’s specific needs. By focusing on user-friendliness, comprehensive billing capabilities, and features that improve operational efficiencies, you can select a solution that improves customer service and supports your utility’s long-term success.

Are you looking for your next customer information utility billing software? Schedule your demo with us today.

Connecting Office and Field Work with ServiceLink Mobile Workforce Management Software

Kathy DeGlandon on May 15, 2025

CIS Infinity and ServiceLink mobile workforce management software bridge the gap between office operations and field work activities. ServiceLink is built to manage service orders more efficiently with real-time updates that keep Field Service Representatives (FSRs), dispatchers, and customer service teams on the same page.

Real-Time Integration with CIS Infinity

When paired with CIS Infinity, ServiceLink automates the full lifecycle of a service order—from creation and dispatch to completion and feedback. Orders are delivered to the right technician in real time, with updates flowing back automatically, including notes, photos, and customer signatures. The result is faster response times, improved data accuracy, and stronger team coordination. 

Built for Utilities for Scale and Complexity

ServiceLink is ideal for mid-sized to large utilities—typically those managing 10,000 meters or more. It’s optimized for high-volume, short-cycle work such as meter exchanges, disconnections, and service calls, where speed and accuracy are critical. While its core strength is day-to-day field execution, ServiceLink continues to evolve to support more complex workflows–including the introduction of long-cycle work–bringing added flexibility and scalability to utility operations.  

Major Upgrades Coming Soon

Released on May 12, version 7.5 delivers usability and performance enhancements that make field operations more streamlined than ever. With improvements to dispatching, routing, and task management, utilities can continue delivering high-quality, responsive service in the field. 

ServiceLink version 8, expected by the end of this year, marks a major leap forward in mobile workforce management. This release introduces a fully redesigned user interface and experience across dispatch and mobile, along with a powerful new set of features: 

  • A brand-new reporting dashboard providing real-time insights
  • Workflow maps are visible to your team, with faster turnaround on changes
  • A built-in scheduler for FSRs
  • Support for multiple languages and regional formats
  • Streamlined user roles and permissions
  • A standardized API and enhanced third-party integration support
  • Centralized image management through a new image server
  • A standalone module for appointment booking
  • Enhanced Automatic Vehicle Location (AVL) integration

These enhancements help utilities scale smarter, adapt faster, and operate more efficiently—both in the field and behind the scenes. 

Bring ServiceLink Mobile Workforce Management to Your Utility

Looking for a modernized approach to mobile field operations? Contact our sales team to she how CIS Infinity and ServiceLink can work for you.

Catch Leaks Before They Do Damage

Kathy DeGlandon on May 14, 2025

How SmartWorks Compass and CIS Infinity Help Utilities Save Water, Money, and Time

Water conservation isn’t just a sustainability buzzword—it’s a regulatory requirement and operational imperative for utilities. As water scarcity grows more severe across North America, utilities are under mounting pressure to reduce water loss and better manage customer-side leaks.

SmartWorks Compass

Why Customer-Side Leaks Are a Big Problem

Most utilities struggle to detect leaks that occur after the meter—until they’re hit with high-bill complaints. These leaks can waste thousands of gallons and persist for weeks or months without detection, leading to:

  • Unhappy customers
  • Significant damage
  • High Adjustment cost

SmartWorks Compass: The Smart Way to Detect and Notify

SmartWorks Compass isn’t just another AMI data monitor. When used with CIS Infinity, it provides an intelligent analytics platform that transforms meter data into actionable insight:

  • Detects and prioritizes leaks
  • Filters out false alarms and duplicates
  • Automatically notifies customers by text, email, or letter
  • Tracks leak resolution and follow-up actions

Utilities using Compass have reported weekly notifications to 1% of their customer base, before complaints even start.

From Compliance to Conservation

Compass goes beyond basic leak detection. It empowers utilities to meet critical regulatory, funding, and performance goals:

  1. Regulatory Compliance — supports accurate reporting under always like California SB 555 and Texas TWDB regulations using AWWA M36 methodologies.
  2. Funding Readiness — Helps utilities qualify for IIJA, CWSRF, and FEMA funds by demonstrating proactive leak management and conservation impact.
  3. Conservation Targets — Enable utilities to detect waste early and meet drought response and long-term sustainability mandates.
  4. Public Transparency — Visual dashboards, reports, and summaries keep staff, executives, and stakeholders aligned and informed.

Why This Matters Now

Leak detection is no longer optional. It’s mission-critical to meet:

  • Customer service expectations
  • Sustainability goals
  • Infrastructure funding eligibility

SmartWorks Compass and CIS Infinity make this possible — accurately, efficiently, and automatically. Contact us to see how SmartWorks Compass and CIS Infinity can help your utility reduce customer-side leaks, cut costs, and stay ahead of regulations.

How DataVoice Improves Customer Satisfaction

Kathy DeGlandon on May 14, 2025

Today’s utility customers expect fast communication, clear updates, and dependable service, especially during outages. Meeting those expectations is key to customer satisfaction. CIS Infinity and DataVoice provide the tools utilities need to keep customers informed, reduce frustration, and build trust every step of the way.

1. Real-Time Outage Management and Communication

Nothing frustrates customers more than being left in the dark—literally and figuratively. Our Outage Management System (OMS) helps utilities identify and respond to outages quickly while keeping customers in the loop with:

  • Interactive outage maps
  • Automated updates by text, email, or IVR
  • Estimated restoration times

Clear, timely communication during outages reassures customers and builds confidence in your utility’s responsiveness.

2. Intelligent IVR Systems

Our Interactive Voice Response (IVR) system gives customers fast, reliable access to the information they need, without waiting on hold. With self-service options available 24/7, customers can:

  • Report outages easily
  • Get real-time status updates
  • Access account or billing information
  • Speak with a representative when needed

By reducing effort and increasing convenience, the IVR helps improve overall satisfaction with every interaction.

3. Integrated Communications Across Channels

Customers expect consistent experiences, whether they contact you by phone, app, or website. DataVoice helps unify communications across all channels.

Our systems integrate easily with CRM platforms and utility apps or portals, giving service reps a 360-degree view of the customer journey.

This eliminates repetitive conversations and leads to faster, more personalized support, something customers really notice and appreciate.

4. Better Visibility for Staff and Field Crews

Customer satisfaction starts with internal alignment. DataVoice gives utility teams the real-time data they need to act quickly and confidently. Field crews, dispatchers, and support reps can share updates, coordinate responses, and communicate status back to customers in a timely and accurate way.

Happier Customers, Stronger Relationships

CIS Infinity and DataVoice help utilities go beyond basic service by improving how they communicate, respond, and support customers, especially during critical moments. The result? Higher customer satisfaction, stronger community trust, and better long-term engagement. Want to learn more about how CIS Infinity and DataVoice can improve your customers’ satisfaction? Schedule a demo with us today.

AI Trends in the CIS/UB Industry

Kathy DeGlandon on April 23, 2025

Integrating Artificial Intelligence (AI) into Customer Information Systems (CIS) and Utility Billing (UB) processes is transforming how companies operate and serve their customers. But many utilities are still on the fence about embracing this new movement. But, knowing how AI trends in the CIS/UB industry can help you automate processes, maximize your team’s efficiency, and improve customer experiences can help you decide to adopt AI processes. Here are the key AI trends shaping the CIS/UB industry today.

Top 8 AI Trends in the CIS/UB Industry

1. Enhanced Customer Service with AI Chatbots and Agents

AI-powered chatbots and agents are revolutionizing customer service by providing 24/7 support, reducing wait times, and handling many customer inquiries. These agents use natural language processing to understand and respond to customer queries, making interactions more efficient and human-like. For instance, agents can help customers with billing questions, payment processing, and service issues, freeing human agents to handle more complex tasks. With chatbots and agents as your extra set of hands available 24/7, your team will have more time to deal with higher-priority tasks.

2. Predictive Analytics for Proactive Service

Powered by AI, predictive analytics enables utilities to anticipate customer needs and address issues before they escalate. AI can predict potential service disruptions, high usage periods, and maintenance needs by analyzing historical data and usage patterns. This proactive approach helps utilities improve service reliability and customer satisfaction.

3. Personalized Customer Experiences

AI allows utilities to offer personalized experiences by analyzing customer data to provide tailored recommendations and services. For example, AI can suggest energy-saving tips based on individual usage patterns or recommend the best billing plans. This level of personalization enhances customer engagement and loyalty.

Top AI Trends in the CIS/UB Industry

4. Improve Data Security and Compliance

Data security is a critical concern for utilities, and AI plays a significant role in enhancing it. AI algorithms can detect unusual patterns and potential security threats in real-time, ensuring that customer data is protected. Additionally, AI helps utilities comply with regulatory requirements by automating compliance checks and reporting.

5. Efficient Billing and Payment Processing

AI streamlines billing and payment processes by automating routine tasks and reducing errors. AI-powered systems can handle large volumes of transactions quickly and accurately, improving efficiency and reducing operational costs. Moreover, AI can offer customers various payment options, including digital wallets and mobile payments, enhancing convenience and satisfaction.

6. Advanced Analytics for Better Decision-Making

AI-driven analytics give utilities deep insights into their operations, helping them make informed decisions. By analyzing data from various sources, AI can identify trends, optimize resource allocation, and improve overall efficiency. This data-driven approach enables utilities to respond swiftly to changing market conditions and customer needs.

7. Enhanced Operational Efficiency

AI technologies such as machine learning and automation are improving operational efficiency in the utility sector. For example, AI can optimize grid management by predicting demand and adjusting supply accordingly. AI cannot only ensure a stable power supply but also reduce energy waste and operational costs.

8. Future-Proofing with Continuous Innovation

The utility industry is continuously evolving, and these AI trends in CIS/UB can help utilities stay ahead by enabling continuous innovation. AI platforms are regularly updated with new features and capabilities, ensuring utilities can leverage the latest technologies to improve their services. This future-proofing is essential for maintaining a competitive edge in a dynamic market.

Are You Ready to Embrace These AI Trends in the CIS/UB Industry?

The integration of AI into the CIS/UB industry is driving significant improvements in customer service, operational efficiency, and data security. By embracing these AI trends, utilities can enhance their services, reduce costs, and provide a better experience for their customers. As the industry continues to evolve, AI will play an increasingly vital role in shaping the future of utility management. If you want to learn more about these AI trends in the CIS/UB Industry, contact our sales team today!

Reasons to Transition from Aging Software to Cloud-based CIS Software

Kathy DeGlandon on March 26, 2025

Many companies are struggling with outdated, on-premise Customer Information Systems (CIS) in today’s fast-paced utility industry. These aging systems can’t keep up with modern demands, leading to inefficiencies and customer dissatisfaction. If this scenario sounds familiar to you, it may be time to consider a cloud-based CIS software.

Reasons to Transition from Aging Software to Cloud-based CIS Software

Today, utilities need CIS/UB software that is efficient, scalable, and secure. However, many utilities still rely on aging, on-premises CIS software that can no longer meet modern demands. Transitioning to cloud-based CIS software offers numerous benefits that can significantly enhance operational efficiency and customer satisfaction. Here are the key reasons utilities should consider making the switch.

1. Enhanced Efficiency and Scalability

Cloud-based CIS software provides unparalleled efficiency and scalability. Unlike traditional on-premises systems, cloud CIS solutions can quickly scale to accommodate growing communities and increased data volumes, ensuring utilities can efficiently manage their operations regardless of size or demand fluctuations. A significant advantage is the ability to scale up or down as needed without significant capital investment.

2. Cost Savings

One of the most compelling reasons to transition to cloud-based CIS software is the potential for cost savings. Moving to the cloud shifts CIS expenses from capital to operational, eliminating the need for expensive on-premises hardware and reducing maintenance costs. Additionally, utilities can benefit from a subscription-based pricing model, allowing for predictable budgeting and avoiding significant upfront costs.

3. Improved Data Security with Cloud-based CIS Software

Data security is a top priority for utilities, and cloud providers invest heavily in security measures, including encryption, regular security updates, and compliance with industry standards. This level of security is often beyond the capabilities of many aging on-premises systems. By moving to a secure cloud-based CIS software offering, utilities can protect sensitive customer information and reduce the risk of data breaches.

4. Disaster Recovery and Business Continuity

Cloud CIS/UB solutions offer robust disaster recovery and business continuity capabilities. In the event of a natural disaster or system failure, cloud-based CIS software systems ensure that data is backed up and can be quickly restored. This reliability minimizes downtime and ensures that utilities can continue to serve their customers without interruption.

5. Regulatory Compliance

Utilities must adhere to various regulatory requirements, and cloud-based CIS providers often comply with industry standards and regulations. By moving to a compliant cloud-based CIS, utilities can ensure they meet all necessary legal and regulatory obligations, reducing the risk of non-compliance penalties.

6. Innovation and Future-Proofing

The cloud enables utilities to stay at the forefront of technological innovation. Cloud providers regularly update their platforms with new features and capabilities, ensuring utilities can access the latest tools and technologies. This future-proofing allows utilities to adapt to changing market conditions and customer expectations.

7. Enhanced Customer Experience

Modern customers expect seamless, personalized service. Cloud-based CIS software can integrate with other digital tools to provide a better customer experience. Features like online portals, mobile apps, and automated notifications can enhance customer satisfaction and engagement. When these best-of-breed software integrate seamlessly, utilities can streamline processes, improve operational efficiencies, and overall provide the best possible customer service.

8. Operational Agility

Cloud-based CIS software allows utilities to be more agile in their operations. With real-time data access and advanced analytics, utilities can make informed decisions quickly and respond to issues more effectively. This agility is crucial in a dynamic industry where timely responses significantly impact service quality and customer trust.

Transitioning from aging CIS software to cloud-based solutions is a strategic move that offers numerous benefits, from cost savings and enhanced security to improved efficiency and customer satisfaction. As the utility industry evolves, embracing cloud-based CIS software will position utilities for long-term success in an increasingly digital world. If you’re interested in moving your CIS to the cloud, contact our sales team. We’ll show you how CIS Infinity is the best choice for your new cloud-based CIS software.

Are You Ready to Move to a Cloud-based CIS Software?

Contact our sales team, and they’ll show you why CIS Infinity is the best Cloud-based CIS software on the market. Schedule Your Demo Today!

Top Ten Benefits of Using Personalized Video Engagement Software

Kathy DeGlandon on February 26, 2025

In today’s fast-paced digital world, utilities are looking for ways to personalize their communications with customers. Traditional methods such as web portals, office visits, email, and direct mail have their merits, but they often fall short in effectiveness and customer satisfaction because they lack the personal touch that everyone expects these days. Today’s game-changer is personalized video engagement software like SmartVX.

SmartVX is a power video engagement software designed to enhance customer communication through personalized video content pulled directly from your CIS software. If you’re thinking about ways to reach your community with a personalized touch, check out the top ten benefits of using video engagement software over traditional methods.

1. Enhanced Customer Understanding with Personalized Video Engagement Software.

Video engagement software, like SmartVX, allows businesses to convey complex information in an easy-to-understand format. Unlike lengthy emails or web portal updates, videos can break intricate details into easily consumable visual and auditory content, leading to better customer comprehension and fewer follow-up questions.

2. Personalized Video Engagement Software Increases Retention Rates.

Studies show that people are more likely to remember information presented in a video than text. In fact, viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. This retention level makes video engagement software a powerful tool for ensuring your message sticks.

Personalized VIdeo Engagement Software

3. Improve Engagement Levels With Video.

Video content is inherently more engaging than text because it employs sight, sound, and content pulled from your CIS to give viewers a message made just for them. When you add clickable links and calls to action, these video messages become more interactive, leading to higher engagement rates compared to traditional emails or direct mail.

4. Personalized Video Reduces Call Volume and Office Visits.

By providing clear and concise information through personalized video engagement software videos, businesses can significantly reduce the number of customer inquiries and office visits. Customers can easily understand their bills, service changes, or new features without needing to call or visit the office, saving time for both parties and reducing operational costs.

5. Personalize Communication at Scale with Video.

Video engagement software allows for personalized communication at scale. Each video can be tailored to address individual customers’ specific needs and preferences. This level of personalization is difficult to achieve with traditional methods like direct mail or generic email blasts because they are generic messages sent out in bulk and do not meet each individual’s communication needs.

6. Provide Cost-Effective Communication with Video.

Creating and distributing video content can be more cost-effective than traditional methods. There are no printing or postage costs associated with video messages, and they can be easily shared via email or social media, making video engagement software a budget-friendly option for utilities of all sizes.

7. Personalized Video Engagement Software Improves Customer Satisfaction.

Customers appreciate clear and concise communication. Video engagement software helps businesses deliver information in a way that is easy to understand and visually appealing. And personalized videos, like SmartVx, can assist with subtitles, language transcriptions, and reader transcriptions for those who need help understanding what is on the video, leading to higher customer satisfaction and loyalty.

8. Provide Versatility Across Devices.

Videos can be viewed on any device, whether a smartphone, tablet, or computer, ensuring that your community members can access important information anytime, anywhere. Traditional methods like office visits are only available during office hours, which is not always convenient for those who work during the day. And direct mail, if it is opened and read, may not provide the information in a format that the reader can understand.

9. Obtain Measurable Results with Video Engagement Software.

Video engagement software provides valuable insights into customer behavior. Businesses can track how many people watched the video, how long they watched it, and which parts they found most engaging. With direct mail and email, you do not get the same level of engagement metrics, and having this data can help refine future communications and improve overall effectiveness.

10. Video is Environmentally Friendly.

By reducing the need for printed materials, video engagement software helps businesses lower their environmental footprint. Using video allows utilities and community members who are looking to adopt more sustainable practices.

While traditional customer communication methods have their place, video engagement software offers a host of benefits that can significantly enhance how businesses interact with their customers. The advantages are clear, from improved understanding and retention to cost savings and environmental benefits. Embracing video engagement software like SmartVX can lead to more effective and satisfying customer interactions.