Personalized Customer Engagement
Personalized video engagement transforms the way you communicate with your customers by turning static messages into dynamic, tailored experiences. Instead of generic notifications, your utility can deliver videos that speak directly to each customer—explaining bills, promoting programs, or guiding them through service options in a clear, visual format. These videos are customized based on account data and delivered via email or text, making them accessible anytime, anywhere, and on any device. By making complex information easy to understand and engaging to watch, personalized video helps reduce call volumes, improve customer satisfaction, and drive faster action.
Personalized video engagement allows you to connect with customers in a way that’s clear, relevant, and impactful. By delivering tailored video messages directly to each customer—based on their account data—you can explain bills, promote programs, and guide them through service options in a format that’s easy to understand and accessible on any device.
Personalized video engagement helps reduce call volume by proactively answering the questions customers typically ask. Instead of calling to understand a bill, inquire about a rate change, or get help with a service update, customers receive clear, tailored video messages that explain everything in a way that’s easy to follow.
Simplifies Complex Information
Personalized video engagement simplifies complex information by turning detailed utility communications into clear, visual experiences tailored to each customer. Instead of reading through lengthy statements or technical explanations, customers receive short, easy-to-understand videos that walk them through their bill, rate changes, service updates, or program options.
Enhances Accessibility
Personalized video engagement makes utility communications more accessible, inclusive, and easy to understand. Customers can choose their preferred language, watch with captions for added clarity, and receive content tailored to their account and service details. Instead of reading through complex text, they’re guided through billing explanations, service updates, and program information in a visual format that’s simple, engaging, and available on any device.
Drives Faster Action
Personalized video engagement makes it easy for customers to take action by delivering clear, visually guided messages with built-in calls to action. Whether you want customers to sign up for paperless billing, view their bill, or make a payment, each video is tailored to their account and includes direct prompts that lead them exactly where they need to go. By simplifying the process and making it accessible on any device, these videos remove friction, reduce hesitation, and encourage immediate response.
Personalized, Targeted Communication
Builds Digital Relationships
Customer engagement solutions help your utility build lasting digital relationships through consistent, meaningful communication. With access to thousands of ready-to-use content assets—including videos, articles, infographics, and interactive tools—you can educate and inspire your customers across every touchpoint. These services support everything from welcome messages and outage alerts to energy efficiency tips and program promotions, all tailored to your utility’s goals. Whether you choose turnkey campaigns or custom strategies, you’ll reach the right customers at the right time with messages that drive action, increase satisfaction, and boost program participation. With multilingual support and performance tracking built in, customer engagement becomes not just a strategy—but a measurable advantage.
Improves Customer Loyalty
Give your utility the tools to build stronger, more personalized relationships with the people you serve. Through targeted digital campaigns, educational content, and interactive experiences, you can deliver relevant messages that resonate with your customers—whether you’re promoting energy efficiency, encouraging paperless billing, or guiding them through new programs.
Increases Program Participation
Increase participation in your utility’s programs by delivering the right message to the right customer at the right time. With targeted campaigns and educational content tailored to your audience, you can raise awareness and inspire action—whether you’re promoting energy efficiency, paperless billing, or demand response initiatives. These services make it easy to communicate program benefits clearly across email, social media, and web platforms, so your customers not only see the message—they act on it. The result is stronger engagement, higher enrollment, and measurable impact across your community.
Increases First Contact Resolution
Increase first-contact resolution by proactively delivering the information customers need before they ever reach out. When you provide clear, targeted communications—like billing explanations, outage updates, or program details—through email, video, or portal notifications, customers arrive informed and ready to take action. This reduces back-and-forth, shortens resolution times, and allows your team to handle inquiries more efficiently. By anticipating customer needs and guiding them with the right content at the right time, you create smoother interactions and a more satisfying service experience.
Lowers Operational Costs
When you deliver timely, targeted communications—like billing reminders, outage updates, and program promotions—customers are more informed and less likely to call or require follow-up. This decreases call center volume, shortens resolution times, and frees up your staff to focus on higher-value tasks. By automating routine messages and guiding customers to self-service options, you streamline operations, reduce overhead, and deliver a better experience with fewer resources.
Increases Customer Satisfaction
When you proactively deliver the information your customers need—before they even ask—you create a service experience that feels thoughtful, responsive, and reliable. Whether it’s a billing reminder, outage update, or program announcement, timely communication helps customers feel informed and cared for, reducing confusion and frustration. Instead of reacting to problems, you’re preventing them, which builds trust and reinforces your utility’s reputation as a dependable partner. In today’s fast-paced digital world, proactive engagement isn’t just appreciated—it’s expected.